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WAVE OF FREEDOM - THE LATEST LAUNCH BY JUSBOX PERFUMERS
A fragrance inspired by the carefree energy of The Beach Boys – born from that spirit: wild, authentic, and unforgettable. Master Perfumer Bruno Jovanovic captures a summer that sings – Juicy pear, coconut and pineapple sparkle with warmth, while patchouli, amber and tonka wrap the day in golden light. Available exclusively at Selfridges and Selfridges.com from 20th April 2026.

Phoenix Beauty
Apr 231 min read


Made for everyone, Your Turn II dares you to go deeper.
Your Turn II is the next chapter in the Eilish Fragrances collection – a woody, fruity scent blending juicy plum, black tea, and smoky olibanum resin. Bold yet grounded, it invites you to embrace your evolution. Billie Eilish created Your Turn II around the same time as Your Turn and was immediately drawn to its compelling depth. “I love scents that have layers that you can’t quite name right away ,” said Billie Eilish. “It’s warm and fruity but also smoky and mysterious. I w

Phoenix Beauty
Apr 151 min read


A milestone month for BDK Parfums across Harrods…✨
This February, we've officially opened a new permanent home in H Beauty Chester, unveiled a beautiful new double counter in Harrods Knightsbridge, and launched a pop-up in the new Alcove space at Harrods — showcasing the brand there until 2nd March. It’s been an exciting few weeks, building visibility, elevating presence while creating new moments for clients to discover & connect with the world of BDK Parfums.

Phoenix Beauty
Mar 21 min read


Goldfield and Banks permanent build in the newly opened H Beauty store in Chester.
Goldfield and Banks permanent build in the newly opened H Beauty store in Chester.

Phoenix Beauty
Feb 271 min read


Goldfield & Banks unveils Rose Magnitude, a bold new chapter in modern perfumery, launching as a global one-month exclusive at Selfridges.
Goldfield & Banks unveils Rose Magnitude, a bold new chapter in modern perfumery, launching as a global one-month exclusive at Selfridges

Phoenix Beauty
Feb 231 min read


Vanille Caviar launches exclusively at Harrods.
Vanille Caviar launches exclusively at Harrods.

Phoenix Beauty
Nov 25, 20251 min read


Perroy Parfum Launches in the UK
Perroy Parfum Launches in the UK

Phoenix Beauty
Oct 16, 20251 min read


r.e.m. beauty x wicked: for good collection
R.E.M Wicked collection launches in Boots

Phoenix Beauty
Oct 14, 20251 min read


Goldfield & Banks Tales of Amber press event
Goldfield & Banks Tales of Amber press event

Phoenix Beauty
Oct 14, 20251 min read


BORNTOSTANDOUT® Dirty Milk launches exclusively on CultBeauty.com
BORNTOSTANDOUT® Dirty Milk launches exclusively on CultBeauty.com

Phoenix Beauty
Oct 9, 20251 min read


Drake's first fragrance - Summer Mink takes over Manchester's Co-op Live!
Drake's first fragrance - Summer Mink takes over Manchester's Co-op Live!

Phoenix Beauty
Sep 5, 20251 min read


Nectar Oud launches exclusively in Harrods
BDK Parfums launched its latest creation and 1 st worldwide Harrods exclusive, Nectar Oud Extrait on the iconic A-Site @harrods ...

Phoenix Beauty
Aug 31, 20251 min read


Nectar Oud Pr Event
To celebrate the launch of Nectar Oud by BDK Parfums, Phoenix Beauty welcomed editors, influencers and industry insiders to an elegant...

Phoenix Beauty
Aug 27, 20251 min read


Impadia PR event
To celebrate the launch of Impadia by BDK Parfums, Phoenix beauty hosted an intimate influencer dinner at the Bvlgari Hotel, London with...

Phoenix Beauty
Aug 18, 20251 min read


Impadia Launches exclusively with Harrods
Impadia Launches exclusively with Harrods

Phoenix Beauty
Aug 14, 20251 min read


LONDON HALL - THE LATEST LAUNCH BY JUSBOX PERFUMERS
LONDON HALL - THE LATEST LAUNCH BY JUSBOX PERFUMERS

Phoenix Beauty
Aug 11, 20251 min read


Phoenix Beauty present Goldfield & Banks Pacific Rock Flower at Brighton Beach House
Phoenix Beauty hosted an exclusive UK launch event for Pacific Rock Flower, the latest fragrance from Goldfield & Banks, at the stunning...

Phoenix Beauty
Aug 6, 20251 min read


Better World Fragrance House by Drake launches their first fragrance, Summer Mink.
Better World Fragrance House launces by Drakes launches their first fragrance, Summer Mink.

Phoenix Beauty
Aug 4, 20251 min read


Billie Eilish’s YOUR TURN Fragrance Hits the Streets
YOUR TURN Fragrance Hits the Streets

Phoenix Beauty
Jul 30, 20251 min read


A Scentsational Hit!
Billie Eilish’s Hit Me Hard & Soft UK tour in July wasn’t just a celebration of her powerhouse performances

Phoenix Beauty
Jul 23, 20251 min read
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