Orebella Takes Residence at Selfridges Oxford Street

In May, Ôrəbella celebrated the exclusive launch of its new Body & Hair Perfume Mist collection with a stunning pop-up at Selfridges Oxford Street.

Created by Bella Hadid, the new alcohol-free, bi-phase fragrance mists are designed for generous, all-over application across both body and hair.  The collection extends the brand’s signature shake-to-activate innovation into a lighter, water-based format.

Refreshing, hydrating, and effortlessly wearable, the mists transform daily fragrance into a sensorial ritual. The collection introduces three distinctive scent expressions, each infused with complementary botanical waters to elevate both the fragrance experience and skin feel: Golden Brûlée, Nectar Dew & Gardenia’s Whisper.

Customers enjoyed personalised bottle painting and engraving during launch weekend.