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XO Blue by Khloé Kardashian, the new and irresistible fragrance.

An unforgettable evening celebrating 10 years of @BDKParfumsparis and the launch of Collection Studio; three new Absolut de Parfums. Welcoming press, fragrance experts and influencers for an immersive sensory experience, the night brought together scent, sound, movement and culinary artistry in a truly extraordinary way. Guests enjoyed bespoke cocktails inspired by each fragrance, alongside a three-course banquet designed to reflect the olfactive journey of the collection. Th

Copy of Billie Eilish and BORNTOSTANDOUT Take Top Honours at the Fragrance Foundation Awards

Orebella Takes Residence at Selfridges Oxford Street

Celebrating 10 years of Les Eaux Primordiales

Luxurious, feminine, and deeply addictive, the new fragrance Almost Always from KHLOÉ Kardashian is born from the sunlight. Where a luminous impression of petally facets of Star Jasmine, Orange blossom and Lavender are delicately wrapped in the warm embrace of Skin sensual woods and Solar musks, imparting a lasting impression to the fragrance with an unforgettable and seductive trail. This February, Phoenix Beauty welcomed the launch of Khloé Kardashian’s second irresistible

Super proud to announce that five of the brands we represent have been nominated at this year’s Fragrance Foundation Awards—an achievement that reflects the strength, creativity, and consistency across our portfolio. This recognition highlights the craft, technical expertise, and clear creative direction behind each fragrance. It’s a credit to the teams who continue to push boundaries while maintaining a strong sense of identity in a competitive space. We’re proud to work alo

A fragrance inspired by the carefree energy of The Beach Boys – born from that spirit: wild, authentic, and unforgettable. Master Perfumer Bruno Jovanovic captures a summer that sings – Juicy pear, coconut and pineapple sparkle with warmth, while patchouli, amber and tonka wrap the day in golden light. Available exclusively at Selfridges and Selfridges.com from 20th April 2026.

Your Turn II is the next chapter in the Eilish Fragrances collection – a woody, fruity scent blending juicy plum, black tea, and smoky olibanum resin. Bold yet grounded, it invites you to embrace your evolution. Billie Eilish created Your Turn II around the same time as Your Turn and was immediately drawn to its compelling depth. “I love scents that have layers that you can’t quite name right away ,” said Billie Eilish. “It’s warm and fruity but also smoky and mysterious. I w