XO Blue by Khloé Kardashian, the new and irresistible fragrance.

XO BLUE by Khloé Kardashian is inspired by the unmistakable energy of total escape. Light yet lasting, it captures the feeling of slipping into vacation mode - sun on your skin, warm ocean air, crystal-clear waters, and that relaxed, confident, fully-yourself state of mind. Fresh, addictive, and transportive, it lingers like the memory of a vacation you never want to end.

Addictive and skin sensual. Bright and radiant, XO Blue evokes the easy glow of a sunlit vacation. 

 Dewy magnolia and a touch of coconut unfold into a breezy warmth, softened by sheer, airy woods. Hints of lychee and bergamot shimmer in the background—subtle, refined, and never overstated Vacation in a bottle.

XO Blue launched exclusively at Boots UK on 15^th June 2026, and will roll-out with stockists Look Fantastic, Debenhams, Very and Parfum Muse from 1^st August 2026.

Shop now at Boots.com