Phoenix Beauty is thrilled to announce its appointment as the UK Distributor for Bella Hadid’s transformative fragrance brand, ‘Ôrəbella'.

Following a celebrated U.S. debut, globally renowned model, activist, and entrepreneur Bella Hadid brings ‘Ôrəbella, to the UK for its first international launch. Pioneering the skinification of fragrance, ‘Ôrəbella reimagines parfum as part of your skincare ritual—merging high-quality essential oil fine fragrance with a skin-loving base for a nourishing, long-lasting, sensorial experience.

Beginning 15th May, ‘Ôrəbella will debut exclusively at Selfridges - available in-store at all four locations and online at Selfridges.com - bringing British consumers its complete collection and sensorial parfum experience. As part of the UK debut, Selfridges’ London flagship will host a limited-time immersive experience from 15th to 28th May in their dual-facing central pop-up space. This interactive space invites guests to explore their personal aura through the lens of scent and skin with a custom fragrance diagnostic, plus receive a GWP Signature Scarf embroidery service during the launch weekend Friday 16th-Sunday 18th May. ‘Ôrəbella' will simultaneously launch from Selfridges’ Beauty Workshop space on 15th May.