A Scentsational Hit!

Billie Eilish’s Hit Me Hard & Soft UK tour in July wasn’t just a celebration of her powerhouse performances — it also gave fans exclusive access to her latest fragrance, YOUR TURN.

Across Glasgow, London, and Manchester, sampling teams handed out over 90,000 free samples of the fragrance, giving fans the perfect takeaway to remember the night by. Whether it was slipped into a bag or spritzed on for an after-show boost, YOUR TURN became an exciting part of the tour experience.

Adding to the moment, Billie’s stunning new YOUR TURN campaign film lit up more than 80 arena screens, bringing her bold fragrance vision to life in dazzling style.

Music, visuals, and now fragrance — Billie knows how to make sure her fans experience it all.