Khloé Kardashian takes Harrods by storm with her debut fragrance XO Khloé

Khloé Kardashian has taken over Harrods with the launch of her first fragrance XO Khloé. From cluster tables to the library site, the UK’s best loved Kardashian is visible with every turn of London’s most prestigious department store.

On Friday 6th December the star made a personal appearance at the launch event in studio Frantzen with Mother Kris Jenner and best friend Malika Haqq. The exclusive event drew an elite crowd of influencers all eager to witness the latest chapter in the Kardashian's entrepreneurial journey. The star was interviewed by none other that vogue UK’s features director Giles Hattersley.  

The launch campaign was shot by the renowned British photographer Nick Knight. Such images can be seen across London in a series of  OOH media activations including busses, taxis and digital screen. Most exciting of all were the projections in Knightsbridge, Oxford Street and on Wellington arch.

The fragrance, developed in collaboration with Luxe Brands, features a sophisticated blend of crystallized rose petals, praline, soft woods, and sexy musk. Kardashian worked closely with award-winning perfumers Alberto Morillas and Clément Gavarry, emphasizing her hands-on involvement in crafting the scent and designing the packaging. The result is a product that Kardashian says reflects her personal style and dedication to quality.

Fans of Kardashian can currently purchase the fragrance exclusively at Harrods. The scent’s luxurious appeal, combined with Kardashian’s signature touch, has positioned it as one of the most anticipated beauty launches of the season.