Billie Eilish’s YOUR TURN Fragrance Hits the Streets

Billie Eilish’s unmistakable style and bold creativity is not just confined to the stage — July 2025 kicked off with a striking Out-Of-Home (OOH) campaign in key cities, supporting the launch of Billie’s newest fragrance, Your Turn.

The campaign’s high impact bus T-sides — featuring Billie’s powerful new fragrance visuals — have been spotted through the streets of London, Manchester, and Glasgow, ensuring the scent’s bold message reaches a broad audience. Wild postings in high-footfall, culture-driven neighbourhoods amplified the brand’s raw, authentic energy.

Inside shopping malls, there were digital screen takeovers. Strategically placed at key entry points and high-traffic areas to showcase YOUR TURN’s cinematic campaign film and deliver Billie’s vision to shoppers in bold, larger-than-life formats.

This OOH takeover has perfectly captured the essence of YOUR TURN — confident, unapologetic, and impossible to ignore!