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A Standout Year: Five Brands, Seven Category Nominations!
Super proud to announce that five of the brands we represent have been nominated at this year’s Fragrance Foundation Awards—an achievement that reflects the strength, creativity, and consistency across our portfolio. This recognition highlights the craft, technical expertise, and clear creative direction behind each fragrance. It’s a credit to the teams who continue to push boundaries while maintaining a strong sense of identity in a competitive space. We’re proud to work alo

Phoenix Beauty
May 51 min read


WAVE OF FREEDOM - THE LATEST LAUNCH BY JUSBOX PERFUMERS
A fragrance inspired by the carefree energy of The Beach Boys – born from that spirit: wild, authentic, and unforgettable. Master Perfumer Bruno Jovanovic captures a summer that sings – Juicy pear, coconut and pineapple sparkle with warmth, while patchouli, amber and tonka wrap the day in golden light. Available exclusively at Selfridges and Selfridges.com from 20th April 2026.

Phoenix Beauty
Apr 231 min read


Made for everyone, Your Turn II dares you to go deeper.
Your Turn II is the next chapter in the Eilish Fragrances collection – a woody, fruity scent blending juicy plum, black tea, and smoky olibanum resin. Bold yet grounded, it invites you to embrace your evolution. Billie Eilish created Your Turn II around the same time as Your Turn and was immediately drawn to its compelling depth. “I love scents that have layers that you can’t quite name right away ,” said Billie Eilish. “It’s warm and fruity but also smoky and mysterious. I w

Phoenix Beauty
Apr 151 min read


A milestone month for BDK Parfums across Harrods…✨
This February, we've officially opened a new permanent home in H Beauty Chester, unveiled a beautiful new double counter in Harrods Knightsbridge, and launched a pop-up in the new Alcove space at Harrods — showcasing the brand there until 2nd March. It’s been an exciting few weeks, building visibility, elevating presence while creating new moments for clients to discover & connect with the world of BDK Parfums.

Phoenix Beauty
Mar 21 min read


Goldfield and Banks permanent build in the newly opened H Beauty store in Chester.
Goldfield and Banks permanent build in the newly opened H Beauty store in Chester.

Phoenix Beauty
Feb 271 min read


Goldfield & Banks unveils Rose Magnitude, a bold new chapter in modern perfumery, launching as a global one-month exclusive at Selfridges.
Goldfield & Banks unveils Rose Magnitude, a bold new chapter in modern perfumery, launching as a global one-month exclusive at Selfridges

Phoenix Beauty
Feb 231 min read


Vanille Caviar launches exclusively at Harrods.
Vanille Caviar launches exclusively at Harrods.

Phoenix Beauty
Nov 25, 20251 min read


Perroy Parfum Launches in the UK
Perroy Parfum Launches in the UK

Phoenix Beauty
Oct 16, 20251 min read
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