A Launch Recap – Almost Always by Khloé Kardashian

Luxurious, feminine, and deeply addictive, the new fragrance Almost Always from KHLOÉ Kardashian is born from the sunlight.

Where a luminous impression of petally facets of Star Jasmine, Orange blossom and Lavender are delicately wrapped in the warm embrace of Skin sensual woods and Solar musks, imparting a lasting impression to the fragrance with an unforgettable and seductive trail.

This February, Phoenix Beauty welcomed the launch of Khloé Kardashian’s second irresistible fragrance, with a dynamic 360° multi-channel campaign. Leveraging in-store spaces and online touchpoints to traditional out-of-home advertising, whilst utilising digital channels to amplify the launch!

Almost Always is available to purchase at all major UK retailers including Boots, Superdrug, Look Fantastic, Very and Parfum Muse.